When we talk about traffic we mean users visited you url link ( webpage ). That can be a blog page or a opt in page. When a user clicks on a webpage we talk about traffic.
Traffic can be divided to Free Traffic or Paid Traffic.
Wikipedia defines PPC as
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner or a host of website) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
Commonly Paid Traffic is
- Solo Ads
- PPC ( Pay Per Click ) ( Google Adwords / Bing / Facebook / YouTube etc )
- PPV ( Pay Per View )
- Banner Ads
- Text Links
- Twitter Ads
- Content Curation Platforms
- Articles
- Advertising
Free traffic can be
- Blogging and Content Management
- Social Media Bookmarking sites
- Publish Videos on Youtube
- Free Classified Ads
- Submissions to directories
- Create Free Products
- Be Active in Forums
- Create posts at Yahoo Answers
- Articles
- SEO
- Include your website links in your signature in emails and more.
- Use Google+, Google Blog to create free content
- Create Free Minisites
- Promote emails and banners on Safelist