by Carsten | May 21, 2017 | Uncategorized
Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing... 
by Carsten | Apr 7, 2017 | Uncategorized
Customer retention is one of the most important metrics used to calculate the effectiveness of your marketing strategy. The reason is simple. It costs more to acquire a new customer than keep an existing customer. Increase Your Customer Retention Rates ion existing... 
by Carsten | Apr 2, 2017 | Uncategorized, Branding, Engagement, Social Media marketing
When you’re first starting out, every dollar that you spend on online marketing matters. You likely have multiple goals. You want to gain website traffic, increase your social media followers, and build your online reputation. All these goals can be achieved with good... 
by Carsten | Apr 1, 2017 | Keyword Research, Uncategorized
Ways to Utilize Your Keyword research is a necessary part of online marketing. In fact, you may spend hours researching keywords and deciding which ones to target. You’ll use these keywords in your content, marketing material, and advertisements. Though, these aren’t... 
by Carsten | Mar 26, 2017 | Uncategorized, Conversions, Strategies
An effect paid advertising campaign depends on your ability to get people to click on your ad. At the same time, you want to get the right people to click on your ad. You want visitors that are actually interested in what you’ve got to offer. When pay-per-click (PPC)... 
by Carsten | Mar 22, 2017 | Uncategorized
After you’ve spent money and time to generate traffic, you need conversions. Your conversion rates are instrumental in your success. So, how do you increase the percentage of people that complete the desired action? By targeting the right people and rethinking your... 
by Carsten | Mar 9, 2017 | Uncategorized
If you’re not already using video marketing to acquire new customers, then you’re missing out. Video drives traffic and provides higher engagement rates. You can use video to showcase customer testimonials, product details, or demos. It’s a simple way to communicate... 
by Carsten | Feb 7, 2017 | Uncategorized
Creating content for your online marketing requires time and energy. It may even require money if you choose to outsource your content creation. So, it’s disappointing when you have dozens of old blog posts that no longer help add to your website traffic. Luckily, you... by Carsten | Jan 30, 2017 | Uncategorized
Hashtags are useful for helping people discover your social media posts. Twitter was one of the first social networking sites to make good use of hashtags. But, they’re now an important part of all social networking sites, including Facebook, Pinterest, and Instagram.... 
by Carsten | Jan 15, 2017 | Uncategorized, Conten Management, Content Marketing
There’s more to your content marketing strategy than your content. You can create as much content as you want. But, it won’t get you anywhere without brand visibility, repeat traffic, social media marketing, and other factors. The following 5 key components will help...
